Digital transformation refers to the use of technology to fundamentally change and improve the way a business operates. The goal of digital transformation is to increase efficiency, drive innovation, and stay competitive in a rapidly evolving digital landscape. This can include everything from automating manual processes and using data analytics to make better decisions, to adopting new communication and collaboration tools, to implementing customer-facing digital platforms. By embracing digital transformation, your business can improve customer experiences, increase productivity, and drive growth.